Jim Cook

Vice President and Industries and Digital Leader, SAP Southeast Asia

Jim Cook is the Vice President and Industries and Digital Leader (South East Asia) at SAP. Jim is passionate about transformation within consumer driven organisations and is particularly interested in customer engagement solutions and the value that can be achieved from end-to-end SAP solution deployments.

Secure the Market Leadership Position: Create The Direct Consumer…

by Jim Cook

By learning who their customers are, brands can accelerate time-to-market with products that consumers want, then set…

The Digital Future of Consumer Products

by Jim Cook

The digital age has fundamentally shifted customer and consumer expectations. Consumers increasingly value outcomes over…