Chong Mock Seng

Retail Industry Leader, SAP Southeast Asia

Chong Mock Seng has been focusing on retail, consumer products and high tech manufacturing customers in the Asia Pacific region. As Retail IVE for Southeast Asia, he is most passionate about dialogues and action plans on transformative retail engineering in the disruptive digital era.

The Mother Of All Retail Fundamentals For 2018 And Beyond

by Chong Mock Seng

These are core fundamentals that we must address before we embark on our retail transformation journey.

Customer Engagement In Retail – Not Merely About Customer Experience

by Chong Mock Seng

To delight customers, retailers are now moving beyond the "in-the moment" marketing to a form of customer engagement…

Create Customer-Driven Supply Networks To Enable Innovative…

by Chong Mock Seng

Here are ways to effectively optimise the supply chain for omnichannel commerce.

Pervasive Customer Insights: A Key Retail Priority

by Chong Mock Seng

Faced with major forces driving unprecedented change, retailers need to find new routes to differentiation.

The Digital Future of Retail

by Chong Mock Seng

Digital is redefining retail, and newer business models have to rethink the use of technology in creating and capturing…

Physical Stores Still Relevant Despite Rise in E-Commerce

by Chong Mock Seng

Physical stores that survive well into the future will change how they operate and service their customers.